Brand Manager
Pakistan
- Current
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- Brand Manager - Minnie Minors at Sefam Private Limited
- Past
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- Franchise Manager at adidas Pakistan
- Sales & Distribution Manager at Pakistan Tobacco Company - JP Distributors
- Brand Merchandising Manager - Denim Apparel & Fashion at Crescent Bahuman Limited
- Marketing Officer at Ibrahim Fibers Limited
- Education
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- edexcel - Resource Development International UK
- Hamdard University
- University of the Punjab, Lahore
- Recommended
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4 people have recommended Farhan - Connections
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195
connections
- Industry
- Apparel & Fashion
Farhan Naeem’s Summary
I have a total of 8 n half years Sales and Marketing experience balanced between Retail, Sales & Distribution and Apparel Manufacturing sectors. Currently I am working with Sefam managing branding function for their brand Minnie Minors ( Kids Apparel+Accessories ) across Pakistan. My goal is to run a medium to large business as a part of a national or multinational group, which entails leading people, developing processes, taking investment decisions and delivering business bottom line.
Farhan Naeem’s Specialties:
Brand Equity Management
Retail/Franchise Management
Visual Merchandising
Business Strategy Development
Six Sigma - Green Belt
Key Account Management
Farhan Naeem’s Experience
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Brand Manager - Minnie Minors
Sefam Private Limited
(Apparel & Fashion industry)
February 2009 — Present (1 year 1 month)
Responsible for volume, value and brand health indicators for assigned portfolio. In charge for market and competition analysis and strategy development. Accountable of planning, developing and following up on communication and promotional activities. Responsible to feed retail insights to organization, provide retail expertise, (incl. trends, category management insights, promotion & merchandising), and unveil key opportunities.
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Franchise Manager
adidas Pakistan
(Public Company; FRA:ADS; Sporting Goods industry)
June 2007 — December 2008 (1 year 7 months)
Managed adidas franchisees relationships, strategise and implement activities encompassing areas from capital investments to market pricing and execution of initiatives.Drived development of franchisees operating capability to ensure longterm competitiveness.
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Sales & Distribution Manager
Pakistan Tobacco Company - JP Distributors
(Tobacco industry)
March 2007 — June 2007 (4 months)
Managed trade marketing, sales, distribution and BTL marketing in assigned territory. Managed complete distribution of Faisalabad market with complete buy-in of the 2nd largest distributor of PTC delivering 5% of the total PTC volume.
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Brand Merchandising Manager - Denim Apparel & Fashion
Crescent Bahuman Limited
(Apparel & Fashion industry)
March 2003 — February 2007 (4 years )
Worked with Carrera, Ben Sherman, Express, Gap, Old Navy, Arcadia Group, Dressmann & CUBUS. Managed the merchandising process with Design and Development in order to deliver a profitable Product Line. Consumer, Trends, Competitors & Retail Segmentation knowledge. Communication & strong key relationship with Key Field Partners.
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Marketing Officer
Ibrahim Fibers Limited
(Textiles industry)
November 2001 — February 2003 (1 year 4 months)
Expanded customer network within the South Zone. Established uniform pricing, product arrangement and gathered, sorted and analyzed market research & information of competitors and market norms.
Farhan Naeem’s Education
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edexcel - Resource Development International UK
Professional Diploma in Strategic Sales & Marketing , Sales & Marketing , 2009 — 2010 (expected)
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Hamdard University
MBA , Management , 1999 — 2001
Graduated with honors in 3rd position with the CGPA of 3.48.
Student Alumni representative for Class of 2001. -
University of the Punjab, Lahore
BA , Economics , 1996 — 1999
Graduated with honors in English literature.
Additional Information
Farhan Naeem’s Interests:
Reading, Horse Riding, UEFA Champions League, Cricket, Apparel & Fashion Brands, Brand Management, International Relations, Business Case Studies, Sufi Music and learning new Languages
Farhan Naeem’s Groups:
adidas Group Alumni + Employee Network, Future Trends, Kids Marketing Professionals Group, Levis Strauss Network, Retail Execs, Retail Process Improvement, Shape the future of Sport, Textile Apparel Footwear and Fashion, The Category Management and Shopper Insights Executive Group
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Guerrilla Marketing Tips for Small Businesses -
Global Sourcing -
WACCM TOO -
RETAIL EXECS -
adidas Group Alumni + Employee Network -
Print Industry Networking Group -
International Fashion & Apparel Association -
Leather World Network -
Kids Marketing Professionals Group -
The Category Management and Shopper Insights Executive Group -
Levi Strauss Network -
Future Trends -
Retail Process Improvement -
Textile, Apparel, Footwear and Fashion -
Leather World Network Marketplace -
Global Career Consultancy -
Shape the Future of Sport
Farhan Naeem’s Honors:
Received "Best Mystery Shopper" certificate by adidas India during RM & VM training at adidas retail university, India in 2007.
Awarded "Certificate of Excellence" by the UK buyer while serving Arcadia Group in 2005 as Brand Merchandising Manager.
Farhan Naeem’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- business deals
- getting back in touch
