
Marketing Executive at Play TV
Pakistan

Marketing Executive at Play TV
Pakistan
I am currently working as a Marketing Executive at Play TV handling a wide array of responsibilities and concurrently I am also doing my MBA at SZABIST. I have a major in Marketing and intend to acquire the same in my MBA. My academic inclinations have always been skewed towards Business Subjects since my O-levels and I truly believe that I have made a wise decision in those regards.
My short term Goals are to enter the client side of Marketing Operations preferably outside of Pakistan in a large multi-faceted organization.
My long term goals are entrepreneurial and thereby confidential.
Viral, BTL, Brand exposure through Creative solutions, Cross Media Marketing, etc.
(Broadcast Media industry)
March 2009 — Present (11 months)
- Coordination between Clients and Sales, Programming, Creative, CTS, Transmission, Billing Departments.
- Creative ideas and executions to serve the channel’s USP.
- Building Proposals for Media Buying Houses and Agencies.
- Presentations to agencies for Sales.
- Overlooking Client sponsorships and Brandings both on-Air and on-Ground.
- Monthly Revenue Sheets and Sector analysis.
- Review of Ratings.
- Vast experience of making Manual Release Orders.
- Providing Creative ideas and interaction with Creative department, including extensive experience of creative multimedia possibilities.
- Experience of Direction of Video Editing activities, with numerous edit shifts for clients.
(Broadcast Media industry)
October 2008 — December 2008 (3 months)
- Analyzing trends in distribution revenues and report to senior management on potential risks and opportunities
- Developing and designing research support to approach underdeveloped categories
- Articulating our insights into the qualitative value of our audiences, their media usage and habits and purchase power
- Advising clients on marketing, creative, media and strategic choices where appropriate.
- In-Depth Financial Analysis of Honda Atlas Company Limited.
(Marketing and Advertising industry)
November 2007 — January 2008 (3 months)
- City wide research on ‘Brand importance in the choice of filling stations’
- Recommendations for CSR initiatives
- Re-launch of DEO and CARIENT with a demand pull perspective.
(Banking industry)
June 2005 — August 2005 (3 months)
BBA , Marketing , 2004 — 2009
A-levels , Economics and Business Studies , 2003 — 2004
O-levels , Economics, Accounts, Commerce , 2000 — 2003