Tyrone Tellis

Current

• Media Planner at RED Communication Arts

Past

• Media planner at Initiative Media
• Media Planner at Lowe and Rauf
• Commercial Officer at Siemens Pakistan Ltd

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Education

• Karachi University
• Karachi University
• St Patrick's High School

• Sacred Heart School

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1 more...

Recommended

4 people have recommended Tyrone

Connections

369 connections

Industry

Marketing and Advertising

Tyrone Tellis’s Summary

To obtain a Marketing related job in an organization that appreciates my talents and gives me an opportunity to develop as an individual and to contribute to society that's the statement I wrote for my career objective.
Basically my goals are:
1. Maintain my own high standards of integrity
2. To grow personally in fields of interest -professional and otherwise
3. To achieve company objectives by using my special skills of interpersonal, communication and independent thinking.

So far the 9-5 life has been good. My present company is right in the mainstream marketing and its exciting to be working in a field of advertising that bears so much potential and so much responsibility too.

My previous job at Siemens was not suited for me as I did not feel I was using the skills I have which are more on the marketing than sales and administration side

Ideal job would be to remove the wool from people's eyes not putting it over theirs!

Tyrone Tellis’s Specialties:

Media planning with active participation in creating and presenting the media part of pitches/RFPs. Planning for a variety of brands ranging from Baby products to automobiles and Internet providers.

Tyrone Tellis’s Experience

• Media Planner

  RED Communication Arts

  (Marketing and Advertising industry)

  August 2009 — Present (7 months)

  -Handling media planning mainly TV for all three offices. Working on clients : PEL, Muree Brewery, sanofi aventis, Urban Sole (Servis)
  -Working on pitch presentations for media.
  - Collaboration with creative and account planning etc for the best campaign results
  - Interacting with media reps and maintaining relations with media companies

• Media planner

  Initiative Media

  (Public Company; Marketing and Advertising industry)

  March 2005 — July 2009 (4 years 5 months)

  - Johnson & Johnson baby range- Relaunch of Baby shampoo in 06-Tv, radio and print campaign.
  - Helped baby shampoo achieve 300% growth in sales in 06
  -Chevrolet Joy launch in 05- Tv, radio and print
  - Launch of Linkdotnet in Pakistan in 08- Tv, radio, print, Internet
  - Worldcall CDMA phone launch
  - Worked on PIA, Adamjee Insurance, Nestle- Nescafe, Milkpak, Nestle Mineral water and Maggi, Intel
  - Samsonite print campaign in Pakistan through Initiative
  - Part of group level pitch for China Mobile in 07
  - Pitch work for Instafone, Adamjee, NIB, KESC, PIA, Linkdotnet and others including Abbott consumer- Mospel, Rashnil etc
  - Media services pitches for National foods, Abbott nutrition (Ensure etc)
  
  
  -I prepare media plans involving Print, Television Radio. I have also worked on campaigns that included online advertising as well as OOH presence
  -I conduct research and analysis of viewer ship trends as well as media habits of target audience.Analysis of market ad spend patterns, competitors spend analysis and recommendations involving media strategy
  -I decide with the media buyers on the best media vehicles for our client's campaigns keeping in mind the objectives. I choose between packages offered by various media vehicles to decide which will provide the best mileage
  -I am part of the cross-departmental team involved in pitches whether full services or media specific. Some of the pitches I have been involved with are-Adamjee Insurance, China Mobile, PIA , Abbott.
  -I interact with media sales reps.I also liaison with clients and other agency personnel.
  -Accounts- Johnson & Johnson baby range, Adamjee Insurance, PIA, Linkdotnet, Chevrolet (through authorized dealers)

• Media Planner

  Lowe and Rauf

  (Privately Held; Marketing and Advertising industry)

  March 2005 — July 2009 (4 years 5 months)

• Commercial Officer

  Siemens Pakistan Ltd

  (Public Company; si; Information Services industry)

  February 2004 — October 2004 (9 months)

  -Helped Motors and Generators SBU go from a 30% loss to a 30% profit in 6 months.
  -Helped design a system for speedy recovery of receivables and reduction in inventory.
  -Handled two international orders of motors to Afghanistan and Bangladesh- from order entry to dispatch and freight forwarding etc.
  
  I was based in the Motors and Generators SBU, in the sales department with rotational periods in Costing and Maintenance. Fresh MBAs were hired to streamline the process and cut down the unclaimed inventory.
  In 03 the unit was making a loss but when I left in November 04 the unit was making a healthy profit.
  The new initiatives that I helped implement and the change in the sales process to increase co-operation between commercial and engineering staff was responsible.
  I was chosen as a 'power user' to help design and implement a new ERP system called Spiridon. Spiridon was being rolled out world wide,
  I interacted and worked with the team of consultants from Siemens Business Services and played a lead role in setting up the system mostly involved in data transfer from existing to the new system. Also during my time at Siemens I handled some international orders it was different from the normal business orders and exciting in spite of all the paper work etc

Tyrone Tellis’s Education

• Karachi University

  MBA , Marketing , 2003 — 2003

  I prepared a brand management report on Igloo ice cream a local competitor to Walls.
  
  CGPA of 3.4 in MBA

  Activities and Societies:

  I was a member of the editorial board for the Departmental magazine VISTA. I was part of the Departmental soccer and basketball teams.
  I was key presenter at our corporate dinner.

• Karachi University

  BBA Hons , Marketing , 2000 — 2002

  I interned in two agencies one of them a leading one- JWT Asiatic and Adgroup both in account management
  During my internship at JWT Asiatic I carried out a retail survey for one of the clients and it was well appreciated by my account director.
  I prepared a report on the Closeup phenomenon how a toothpaste brand can position itself on the inter mingling of youth in a conservative society like Pakistan

  Activities and Societies:

  I was the top candidate for BBA program with a % of 90+, out of 1,500 applicants
  I had a GPA of 3.46.

• St Patrick's High School

  A levels , Business , 1995 — 1997

• Sacred Heart School

  GCSE , Business , 1982 — 1994

Additional Information

Tyrone Tellis’s Interests:

Reading, watching Tv, playing sports that involve a team effort. Keeping up to date with the advances in marketing and advertising especially new media and research.

Tyrone Tellis’s Groups:

Marketing 360

•    Advertising Professional
•    Igniting Innovation
•    TopLinked.com (Open Networkers)
•    ThoseinMedia
•    Job & Career Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Marketing Communication
•    Advertising Professionals
•    The Job Board (Find A Job, Post a Job)
•    Brand ManageCamp
•    Pakistan Business Group
•    Bahrain Business and Professional Network
•    Media Professionals Worldwide
•    Media Buyers/Planners Network
•    Conspiracy to Change Advertising
•    Middle East Opportunities
•    Interpublic Alumni
•    INTERACTIVE & DIGITAL MEDIA GROUP
•    Dubai Recruitment
•    Marketing & Communication Network
•    Brand Management
•    Gulf Recruitment
•    Marketing ROI and Effectiveness
•    Pakistani Marketing Professionals
•    Brand Activation: Cutting Through The Clutter
•    Future Social Media
•    Recruitments In UAE
•    IMP - Interactive International Media Professionals
•    Pakistan Advertising Practitioners Club
•    Media People
•    Digital Advertising in the Middle East
•    E-Recruitment Group Jobs & Resumes
•    Karachite - Karachi Heart of Pakistan
•    EXPAT JOBS in MIDDLE EAST
•    Global Jobs Network
•    Advertising strategy and planning
•    JOBS IN APAC
•    KUBS Alumni
•    Media Jobs
•    Vastry - Online Media Search
•    Job Openings, Job Leads and Job Connections!
•    Brisbane Advertising
•    Asia Jobs, Careers and Networking
•    Executives and Managers: Networking, Forum and Jobs
•    Marketing and Sales: Networking, Forum and Jobs
•    Media and Entertainment: Networking, Forum and Jobs
•    Job & Career Network: Dream Careers Forum

Tyrone Tellis’s Honors:

 1st and 2nd position in United Nations Inter-school General Knowledge examination in consecutive years.
 Miscellaneous awards through out secondary schooling.
 Member of editorial board of Departmental Magazine Vista

Tyrone Tellis’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch